Cloud Product-Led Growth Marketing Manager (APAC)

Revenue Marketing

Singapore, Singapore

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Confluent is pioneering a fundamentally new category of data infrastructure focused on data in motion. Have you ever found a new favourite series on Netflix, picked up groceries curbside at Walmart, or paid for something using Square? That’s the power of data in motion in action—giving organisations instant access to the massive amounts of data that is constantly flowing throughout their business. At Confluent, we’re building the foundational platform for this new paradigm of data infrastructure. Our cloud-native offering is designed to be the intelligent connective tissue enabling real-time data, from multiple sources, to constantly stream across the organisation. With Confluent, organisations can create a central nervous system to innovate and win in a digital-first world.

We’re looking for self-motivated team members who crave a challenge and feel energised to roll up their sleeves and help realise Confluent’s enormous potential. Chart your own path and take healthy risks as we solve big problems together. We value having diverse teams and want you to grow as we grow—whether you’re just starting out in your career or managing a large team, you’ll be amazed at the magnitude of your impact.

ABOUT THE TEAM

The Confluent marketing team is the growth engine building awareness and generating demand for the leading event streaming platform based on Apache KafkaⓇ.
We are category breakers, market definers, and powerful technical persuaders, helping every enterprise realize the power of streaming data. Our ability to bring together diverse skill sets allows us to define new roads to build an enterprise business unmatched in the industry. We tackle massive challenges and have fun solving them as a team. 

More specifically, the Cloud Product-Led Growth team is one of the most cross-functional at Confluent and includes folks from lifecycle marketing, product marketing, campaigns, product, data science, commercial sales, finance, and marketing operations. Together, we focus on coordinating strategies and aligning on KPIs to grow our Cloud Self-Service product across various user personas.

We are looking for a Product-Led Growth Marketing Manager to optimize our Cloud Self-Service growth engine in  APAC. In this new role, the successful candidate will partner with cross-functional colleagues to unlock the motions that drive self-serve signups and conversions.  
The ideal candidate would have experience using data to inform strategy and experimentation, and is someone who thrives in driving diverse, cross-functional teams to results, at a hyper-growth company.

What you will do:

  • Owning the entire self-serve funnel for Confluent Cloud in APAC inclusive of  but not limited to strategic acquisition, nurture and  collaboration with sales towards conversion.
  • Partnering with regional Marketing to drive digital demand and with Sales to understand and advocate for hyper local needs along with Product, Developer Relations & Global Marketing.
  • Driving week to week execution, as well as the quarterly and annual planning processes for self-service acquisition and conversion.
  • Standing up a qualitative user  research program to improve acquisition as well as conversion tactics and ROI in APAC. 
  • Activating new channels of quality acquisition and increased conversions in APAC.
  • Ability to execute marketing operations and/or SDR activities on their own if need arises.

What we're looking for:

  • Bachelor’s degree plus 5+ years experience in marketing, product growth, data science, or some combination.
  • Proven success working across diverse teams in pursuit of a single objective.
  • Maniacal about “system design,” you’re obsessed with understanding how everything works.
  • Strong project management skills and ability to perform in a fast-paced and high-energy environment.
  • Deep understanding of all modern demand generation channels and when to deploy each type of activity for maximum effectiveness
  • Must be enthusiastic about developing plans, but just as happy to roll up your sleeves to execute
  • Prior experience in sales or marketing to developers is nice to have.

  • WHAT GIVES YOU AN EDGE:

  • MBA and Computer science / engineering /technical undergrad degree preferred, but not required
  • Strong technical foundation and ability to pick up and understand product/tech concepts (e.g., engineering degree and/or product experience)
  • Practical experience with cloud architectures, fully managed cloud services, and comparable offerings from cloud service providers
Backed by top tier venture firms, Benchmark, Data Collective, Index Ventures and LinkedIn, Confluent has offices across APAC and Globally. We are a rapidly- growing company looking for smart, dynamic, and insightful people to join us on this amazing journey.  Be part of a small team where your work will make a major impact!

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Come As You Are

At Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact.

Click here to review our California Candidate Privacy Notice, which describes how and when Confluent, Inc., and its group companies, collects, uses, and shares certain personal information of California job applicants and prospective employees.

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Benefits

Best Teammates on Planet Earth
Adjustable Working Arrangements
Robust Benefits
Rest and Recharge Days
Weekly Lunch Spend
Flexible Paid Time Off (PTO)

Confluent is Remote-First

At Confluent, we care about how you work - not where. We encourage you to apply for positions outside of the listed location or your immediate region.

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