Marketing Analyst - Marketing Strategy & Insights

Marketing Operations

Remote, California

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Confluent is pioneering a fundamentally new category of data infrastructure focused on data in motion. Have you ever found a new favorite series on Netflix, picked up groceries curbside at Walmart, or paid for something using Square? That’s the power of data in motion in action—giving organizations instant access to the massive amounts of data that is constantly flowing throughout their business. At Confluent, we’re building the foundational platform for this new paradigm of data infrastructure. Our cloud-native offering is designed to be the intelligent connective tissue enabling real-time data, from multiple sources, to constantly stream across the organization. With Confluent, organizations can create a central nervous system to innovate and win in a digital-first world.

We’re looking for self-motivated team members who crave a challenge and feel energized to roll up their sleeves and help realize Confluent’s enormous potential. Chart your own path and take healthy risks as we solve big problems together. We value having diverse teams and want you to grow as we grow—whether you’re just starting out in your career or managing a large team, you’ll be amazed at the magnitude of your impact.

About the Team:

Marketing Strategy and Insights is a newly formed team within the Marketing Operations organization at Confluent. This team serves as internal consultants to all parts of the Marketing organization, focusing on delivering targeted insights into key components of the marketing engine including marketing campaign effectiveness, attribution and ROI, lead scoring, lead management, and more. 

What You Will Do:

  • As a Marketing Analyst at Confluent, you’ll apply your strategic and analytical skills to drive improvements in major marketing programs including marketing campaign measurement and effectiveness, pipeline attribution and ROI, lead scoring, lead management and funnel analysis, marketing pipeline forecasting and monitoring, and more
  • Analysis: Drive measurement and forensics across our marketing funnel to inform optimization of lead management and Sales Development conversion rates. Be proactive in identifying opportunities for improvement within your area of ownership, scope and prioritize projects, and spearhead the execution of analytically-driven recommendations in support of key business objectives
  • Partnership: Work closely with colleagues across Confluent including Marketing Operations, Data Science, Sales Development, Growth & Marketing, Finance, and more to drive the execution of strategic or tactical recommendations

What You Will Bring:

  • 3+ years of experience in an analytics role supporting a go-to-market organization
  • Bachelor’s Degree in Business, or quantitative field such as Analytics, Finance, Economics, Physical Sciences, Math, Statistics, Engineering
  • 1+ years of experience in SQL querying
  • Experience with data visualization such as Tableau
  • Highly proficient in Excel or Google Sheets
  • Familiarity with modern marketing and sales technology stacks (Marketo, Salesforce, Segment, BigQuery/Data Warehouses)
  • Be able to drive and execute an agenda in a dynamic and entrepreneurial environment
  • Strong business judgment: Be a tenacious decision maker, able to assess priorities and execute to drive key business outcomes
  • Strong communication skills: Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills
  • Clear results orientation: display the ability to scope and execute on projects in service of both short and long term goals

Come As You Are

At Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.

Confluent requires all employees (in office and remote) in the U.S. to be vaccinated for COVID-19. Consistent with federal, state, and local requirements, Confluent will consider requests for reasonable accommodation based on medical conditions/contraindications or sincerely-held religious beliefs where it is able to do so without undue hardship to the company.

Click here to review our California Candidate Privacy Notice, which describes how and when Confluent, Inc., and its group companies, collects, uses, and shares certain personal information of California job applicants and prospective employees.



Best Teammates on Planet Earth
Adjustable Working Arrangements
Robust Benefits
Rest and Recharge Days
Weekly Lunch Spend
Flexible Paid Time Off (PTO)

Confluent is Remote-First

At Confluent, we care about how you work - not where. We encourage you to apply for positions outside of the listed location or your immediate region.

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