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Marketing Strategy and Insights Specialist

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Growth & Marketing

Remote, United States

Job ID: R00691

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Confluent is pioneering a fundamentally new category of data infrastructure focused on data in motion. Have you ever found a new favorite series on Netflix, picked up groceries curbside at Walmart, or paid for something using Square? That’s the power of data in motion in action—giving organizations instant access to the massive amounts of data that is constantly flowing throughout their business. At Confluent, we’re building the foundational platform for this new paradigm of data infrastructure. Our cloud-native offering is designed to be the intelligent connective tissue enabling real-time data, from multiple sources, to constantly stream across the organization. With Confluent, organizations can create a central nervous system to innovate and win in a digital-first world.


We’re looking for self-motivated team members who crave a challenge and feel energized to roll up their sleeves and help realize Confluent’s enormous potential. Chart your own path and take healthy risks as we solve big problems together. We value having diverse teams and want you to grow as we grow—whether you’re just starting out in your career or managing a large team, you’ll be amazed at the magnitude of your impact.


About the Role:
Marketing Strategy and Insights is a newly formed team within the Marketing Operations organization at Confluent. This team serves as internal consultants to all parts of the Marketing organization, focusing on delivering targeted insights into key components of the marketing engine including marketing campaign effectiveness, attribution and ROI, lead scoring, lead management, and more. 


What You Will Do:

  • As a Marketing Analyst at Confluent, you’ll apply your strategic and analytical skills to drive improvements in major marketing programs including marketing campaign measurement and effectiveness, pipeline attribution and ROI, lead scoring, lead management and funnel analysis, marketing pipeline forecasting and monitoring, and more
  • Analysis: Drive measurement and forensics across our marketing funnel to inform optimization of lead management and Sales Development conversion rates. Be proactive in identifying opportunities for improvement within your area of ownership, scope and prioritize projects, and spearhead the execution of analytically-driven recommendations in support of key business objectives
  • Partnership: Work closely with colleagues across Confluent including Marketing Operations, Data Science, Sales Development, Growth & Marketing, Finance, and more to drive the execution of strategic or tactical recommendations


What You Will Bring:

  • 3+ years of experience in an analytics role supporting a go-to-market organization
  • Bachelor’s Degree in Business, or quantitative field such as Analytics, Finance, Economics, Physical Sciences, Math, Statistics, Engineering
  • 1+ years of experience in SQL querying
  • Experience with data visualization such as Tableau
  • Highly proficient in Excel or Google Sheets
  • Familiarity with modern marketing and sales technology stacks (Marketo, Salesforce, Segment, BigQuery/Data Wareshouses)
  • Be able to drive and execute an agenda in a dynamic and entrepreneurial environment
  • Strong business judgment: Be a tenacious decision maker, able to assess priorities and execute to drive key business outcomes
  • Strong communication skills: Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills
  • Clear results orientation: display the ability to scope and execute on projects in service of both short and long-term goals

Come As You Are


At Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.



At Confluent, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including work history, education, professional experience, and location.  This position has an annual estimated salary of $96,500 - $108,600, an annual bonus, and a competitive equity package. The actual pay may vary depending on your skills, qualifications, experience, and work location. In addition, Confluent offers a wide range of employee benefits. To learn more about our benefits click HERE.


Click HERE to review our Candidate Privacy Notice which describes how and when Confluent, Inc., and its group companies, collects, uses, and shares certain personal information of California job applicants and prospective employees.



Global Benefits to Help You Do Your Best Work

Leadership Principles Define How we Act

Our Leadership Principles outline a shared set of expectations for how we think and behave at Confluent. They’re an extension of our company values which we all live each day. You can learn more here.

Confluent is Remote-First

At Confluent, we care about how you work - not where. We encourage you to apply for positions outside of the listed job location or your immediate region.

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