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Senior Field Marketing Manager

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Growth & Marketing

Tokyo, Japan

Job ID: R00992

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Confluent is pioneering a fundamentally new category of data infrastructure focused on data in motion. Have you ever found a new favourite series on Netflix, picked up groceries curbside at Walmart, or paid for something using Square? That’s the power of data in motion in action—giving organisations instant access to the massive amounts of data that is constantly flowing throughout their business. At Confluent, we’re building the foundational platform for this new paradigm of data infrastructure. Our cloud-native offering is designed to be the intelligent connective tissue enabling real-time data, from multiple sources, to constantly stream across the organisation. With Confluent, organisations can create a central nervous system to innovate and win in a digital-first world. 


We’re looking for self-motivated team members who crave a challenge and feel energised to roll up their sleeves and help realise Confluent’s enormous potential. Chart your own path and take healthy risks as we solve big problems together. We value having diverse teams and want you to grow as we grow—whether you’re just starting out in your career or managing a large team, you’ll be amazed at the magnitude of your impact. 


About the Role: 

The Senior Field Marketing Manager is responsible for executing strategic programs with cross-functional teams to create demand across Japan. 
Working closely with Campaigns, Digital, events, Territory Sales, Sales development and leadership to support, execute and track integrated campaigns programs such as digital, events, webinars, regional trade shows, partner events and account based marketing across the region.  
The ideal candidate will be a results-oriented self-starter who has a passion for marketing, pipeline generation, experience in enterprise B2B, a data-driven mindset and strong execution and strategic  skills. 


What You Will Do: 

  • Provide execution against various revenue marketing initiatives aimed at converting net new and expansion pipeline for our enterprise and commercial account segments
  • Bring together all facets of Marketing to create and deliver a strategy to generate pipeline in Japan
  • Plan, create and execute all marketing activities for the regions and report results
  • Partner with campaigns and greater marketing teams to deliver and communicate a diverse set of programs, including digital campaigns, webinars, field events, workshops, regional trade shows, and account-based marketing programs
  • Provide support for workflows including vendor setup/management, POs/invoicing campaign/event setup, SFDC campaign creation, invite/landing page development, content review, target list development, event support and execution, budget tracking, reporting and dashboards, data analysis, working with third-party vendors, and a variety of other tasks
  • Communicate regularly with various stakeholders to gather inputs and support cross-functional initiatives, such as PG councils, and proactively report on results
  • Assist in coordinating cross-functional input for bi-weekly/monthly interlock presentations
  • Share best-practices across the regions
  • Assess challenges of the Field and create solutions to address those challenges


What You Will Bring: 

  • 7+ years experience in B2B marketing and technology marketing
  • Understanding of all functions of marketing to bring together a plan for the region
  • Experience with CRM technology and marketing systems such as Salesforce, Marketo and Splash.
  • Understanding of B2B marketing principles such as funnel dynamics and sales pipeline.
  • Strong written and verbal communications skills, including experience in copywriting for pipeline generation and B2B audience.
  • Results-driven mentality with an ability to set, track and deliver on business goals.
  • Excellent project management skills and ability to manage a high volume of competing tasks and demands for a diverse group of stakeholders
  • Sense of urgency, attention to detail, ability to prioritize, and ability to quickly adapt to a changing environment.
  • Strong analytical and organizational skills.
  • Enthusiasm for challenges and strong work ethic
  • Professionalism and ability to build strong relationships with stakeholders
  • Undergraduate BS/BA degree.
  • Availability to travel when necessary


Come As You Are 

At Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. 



Click HERE to review our Candidate Privacy Notice which describes how and when Confluent, Inc., and its group companies, collects, uses, and shares certain personal information of California job applicants and prospective employees. 



Global Benefits to Help You Do Your Best Work

Leadership Principles Define How we Act

Our Leadership Principles outline a shared set of expectations for how we think and behave at Confluent. They’re an extension of our company values which we all live each day. You can learn more here.

Confluent is Remote-First

At Confluent, we care about how you work - not where. We encourage you to apply for positions outside of the listed job location or your immediate region.

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