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Director, Field Marketing, APAC

Growth & Marketing

Singapore

Job ID: R01468

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Description

With Confluent, organisations can harness the full power of continuously flowing data to innovate and win in the modern digital world. We have a purpose that drives us to do better every day we're creating an entirely new category within data infrastructure - data streaming. This technology will allow every organisation to create experiences and use the power of data in ways that profoundly impact the way we all live. This impact is our purpose and drives us to do better every day.

One Confluent. One team. One Data Streaming Platform.

Data Connects Us.

About the Role:

Confluent is looking for an accomplished and results-oriented Director of APAC Marketing, reporting to the VP of Global Field Marketing. In this role, you will lead a team of regional field marketers and work closely with Sales leadership and Marketing stakeholders to develop and execute the APAC go-to-market plan aligned to pipeline, consumption and new logo targets.

Our ideal candidate has a proven track record in delivering measurable results and building strong relationships with key stakeholders at all levels. You are passionate about collaborating with Sales leaders to understand the regions key markets, priorities and metrics for success. Additionally, you have a data-driven mindset to help inform priorities and budget investment decisions.

What You Will Do:

  • Lead overall APAC Marketing for Asia, Japan, India, ANZ and Emerging markets, including strategy, priorities and execution plan aligned to pipeline and revenue goals.
  • Drive all facets of plan execution to increase awareness, drive engagement and consideration to maximize the volume, velocity and value of the funnel.
  • Lead the APAC regional marketing team, acting as a coach to mentor and develop the existing team to maximize their potential and scale for future growth.
  • Build exceptional partnerships with internal and external stakeholders, and act as a trusted advisor for Sales and Partner leadership within APAC, understanding the needs of each region.
  • Develop the strategy for the localization of our brand, messaging and communication channels, working closely with Global Campaigns and Product Marketing to develop messaging and content that resonates with the target personas and account segments in APAC.
  • Work closely with Corporate Communications, local press and analyst partners to build relationships with media and stakeholders in each region
  • Collaborate with Marketing Operations on the process, people and technology to achieve the desired pipeline generation and conversion results.
  • Partner with the Digital team to drive top of funnel volume for both PG and PLG and increase awareness of Confluent.
  • Work with the Partner Marketing COE team to shape partner with programs and offerings that help scale our reach in the region.
  • Analyse data, metrics and trends, providing consistent reporting and presentations on APAC performance to Sales and Marketing leadership.
  • Manage the APAC regional budget and Marketing-sourced pipeline forecast.

What You Will Bring:

  • A wealth of experience in a SaaS-based B2B field or regional marketing in APAC markets.
  • Experience building and scaling teams responsible for pipeline-generating field activities.
  • Data-driven mindset with a focus on quantifiable outcomes derived from full-funnel marketing programs.
  • Proven ability to work cross-functionally across product marketing, digital marketing, campaigns, partners and sales.
  • Strong attention to detail, ability to manage multiple competing priorities and deadlines.
  • Ability to optimize budget and resources to deliver maximum program ROI.
  • Experience with Salesforce and Tableau.

Come As You Are

At Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.

ClickHEREto review our Candidate Privacy Notice which describes how and when Confluent, Inc., and its group companies, collects, uses, and shares certain personal information of California job applicants and prospective employees.

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Our Leadership Principles outline a shared set of expectations for how we think and behave at Confluent. They’re an extension of our company values which we all live each day. You can learn more here.

Confluent is Remote-First

At Confluent, we care about how you work - not where. We encourage you to apply for positions outside of the listed job location or your immediate region.

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