Product Marketing Manager, Strategic Programs

Description

With Confluent, organizations can harness the full power of continuously flowing data to innovate and win in the modern digital world. We have a purpose that drives us to do better every day – we're creating an entirely new category within data infrastructure - data streaming. This technology will allow every organization to create experiences and use the power of data in ways that profoundly impact the way we all live. This impact is our purpose and drives us to do better every day.

One Confluent. One team. One Data Streaming Platform.

Data Connects Us.

About the Role:

We are looking for a driven Product Marketing Manager to join Confluent’s Solutions Marketing team to support our strategic programs. In this highly cross-functional role, you will collaborate closely with key stakeholders (including Customer Marketing, Field Marketing, Sales and Partners) to develop content that delivers a scalable and consistent VIP in-person experience across our Tier 1 strategic events.

You will connect the dots between our value proposition and our customers’ real-world experiences using Confluent’s Data Streaming Platform. Your work will drive high-impact program content that resonates with technical executives and industry decision-makers.

With a passion for customer success, you have a proven track record of working with customers and partners alike and understand how to bring their value-driven stories to life for maximum audience impact. As a self-starter, you excel in cross-functional settings and handle multitasking with ease. In this role, you’ll play a key part in driving success at Confluent by designing and refining content for Tier-1 events that generate high-value pipeline opportunities, helping us achieve our top-line goals. 

What You Will Do:

• Collaborate with internal and external stakeholders to understand customer needs and build must-attend program content for high-impact engagement at strategic executive and industry-specific events
• Partner with customer marketing to interview customers and storyboard impactful narratives for guest speakers
• Craft compelling customer talk tracks that effectively showcase Confluent’s value proposition to enterprise industry stakeholders
• Develop cohesive discussion guides/scripts for customer, partner and internal speaker preparation
• Collaborate with the broader Product Marketing and Campaigns team to ensure alignment with messaging frameworks
• Manage a content library for each session stream including slide decks, speaker preparation materials, and targeted assets
• Leverage data-driven insights (eg event surveys and KPI dashboards) to measure program performance and refine future initiatives 

What You Will Bring:

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• 3+ years of experience in B2B marketing within enterprise software or high-tech industries, preferably in the data infrastructure market
• Strong verbal and written communication skills, with experience engaging executive-level stakeholders and technical audiences
• Hands-on experience of collaborating across cross-functional teams in digital and in-person event environments
• Exceptional organization skills, with the ability to multi-task and thrive in high-pressure situations
• Strong problem-solving skills, with the ability to pivot and adapt as the program needs to evolve
• A curiosity for improving processes and programs to enhance the attendee experience
• A proven track record of developing and executing programs with measurable business results and broad organizational impact.

What Gives You an Edge:

• Experience supporting go-to-market (GTM) strategies for specific industry verticals - knowledge of Financial Services is a plus
• Familiarity with Platform-as-a-Service (PaaS) business models, Open Source Software (OSS)-led companies, or cloud hyperscalers.
• Demonstrable success in creating customer advocacy content or programs for C-suite and technical audiences
• An understanding of how to integrate event experiences into the buyer’s journey
  
  

Come As You Are

At Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.

At Confluent, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including work history, education, professional experience, and location. This position has an annual estimated salary of $141,500 - $166,320 and a competitive equity package. The actual pay may vary depending on your skills, qualifications, experience, and work location. In addition, Confluent offers a wide range of employee benefits. To learn more about our benefits click HERE.

Click HERE to review our Candidate Privacy Notice which describes how and when Confluent, Inc., and its group companies, collects, uses, and shares certain personal information of California job applicants and prospective employees.
#LI-Remote